NESPRESSO CNY commercial - behind the scene
Coffee advertising, while appearing to be simple, is actually highly complicated.
Beverage advertising have always been difficult to create, requiring a great deal of patience and preparation, as well as years of production knowledge, in order to suit a variety of needs.
We received an approach from YK One in October last year for a series of New Year's special drinks advertising for NESPRESSO, which we shot. This commercial series will be televised all over the world.
This advertisement is more hard to set up and communicate than previous advertisements for local clients. The partnering units came from a variety of countries worldwide. Thankfully, the agency and clients have put their faith in us. The commercial was completed effectively, and we all had a memorable moments.