ONLINE VIDEO
網絡廣告
Online video has become one of the most influential forms of digital communication.
At Plan B Film Production, we help brands create high-quality web videos, social content and digital commercials that connect with audiences across beauty, medical, lifestyle and F&B categories.
Our team focuses on refined visual storytelling, precise art direction and cinematic execution — ensuring every online video not only looks great, but also drives engagement and brand impact.
ONLINE VIDEO PRODUCTION for Brands in Hong Kong
Online platforms evolve quickly, and brands need video formats that capture attention instantly.
We specialise in producing online commercials, web-first short videos and social media content tailored for Instagram, YouTube, Facebook, TikTok and brand websites.
Our experience covers fast-paced lifestyle visuals, natural beauty storytelling, cinematic product moments and performance-driven content optimised for digital advertising.
At Plan B Film Production, we collaborate with leading beauty and skincare brands to craft premium online videos with elegant lighting, refined colour palettes and brand-focused styling.
Medical and health-related videos require accuracy, clarity and trustworthiness.Plan B Film creates medical online videos that balance professionalism with modern visual appeal — ideal for hospitals, health brands, clinics, wellness products and medical education content.
Food content demands strong visual appetite appeal.From fast-moving food shots to lifestyle dining moments, our team elevates F&B brands through carefully crafted cinematography, colour grading and motion design.
Plan B Film Production: Driving Digital Engagement Through Premium Visual Storytelling.
Plan B Film Production specializes in driving digital engagement through premium visual storytelling. We deliver web-first video concepts meticulously designed for digital audiences, ensuring immediate impact across various platforms. Our services extend to creating highly effective social media commercials tailored for campaign exposure, as well as developing short-form branded content meticulously optimized for high engagement. Every project benefits from our commitment to technical excellence, featuring full 4K production and premium visual design. We offer a comprehensive, end-to-end service covering creative direction, cinematography, art direction, and all phases of post-production, guaranteeing a seamless execution from the initial concept to the final, polished delivery.
Our Approach for Beauty Brands
SKINCARE & COSMETIC
ONLINE VIDEO PRODUCTION
We have worked with major beauty brands such as Estée Lauder, Shiseido, Guerlain, Sisley Paris, Avène, The Body Shop, Kate Tokyo, Innisfree, Canmake and more. Whether it’s a product demo, mood-driven storytelling or a testimonial-style piece, our team creates visuals that convey texture, glow and product benefits effectively.
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Soft cinematic lighting and skin-tone refinement
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Clean product compositions for high-end aesthetics
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Beauty-brand-friendly pacing and emotional tone
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Visual storytelling tailored for skincare campaigns
Sabon x Edan｜A Dreamy Winter Christmas Online Campaign
Plan B Film Production presents the Sabon × Edan Christmas campaign, a dreamy winter-themed film where Edan Lui leads viewers into a warm, magical festive world. The video blends soft visuals, seasonal charm, and Sabon’s signature sensory atmosphere to create a cozy holiday experience.
BTL｜Be Your Own Follower Online Campaign
| ft. Min Chen
Plan B Film Production presents the BTL “Be Your Own Follower” thematic video featuring Min Chen. With energetic city-pop vibes, sporty styling, and a fun, girly sense of freedom, the video follows her as she moves confidently through the city, celebrating individuality and self-expression.
Dermacept C25 x Joyce Cheng｜Skincare Online Campaign
Plan B Film Production presents the Dermacept C25 “Extreme Confidence Beauty” film featuring Joyce Cheng. With a dark, premium visual style and CG-driven effects, the video highlights the transformative power of C25 and celebrates a woman’s journey toward confidence and limitless beauty.
BTL EMSCULPT NEO x Shiga Lin & Jeannie Ng｜Aesthetic Treatment Campaign
A high-energy beauty commercial for BTL EMSCULPT NEO, featuring Hong Kong actresses Shiga Lin and Jeannie Ng. Dynamic editing and expressive camera movement highlight both the sculpting technology and the confident beauty of the two leads.
MEDICAL & HEALTH
ONLINE COMMERCIAL PRODUCTION
We have created campaigns for brands such as GNC, Centrum, MegaRed, Panadol and more.
Why MEDICAL BRANDS Work with Us
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Clear, responsible communication of product benefits
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Professional location setups and clean visual style
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Reliable, regulatory-safe messaging
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High-credibility storytelling suitable for patient and consumer audiences
Wyeth MATERNA｜Maternal Health Online Campaign
Plan B Film Production presents “Pregnancy Journey Full Protection,” a warm and intimate campaign for Wyeth MATERNA. Set within a soft pink studio environment, the film gently portrays the emotional stages from pregnancy to welcoming a newborn, highlighting the sense of care and support throughout the journey.
Nurtec｜One Take to Stop Migraine Online Campaign Video｜ ft. Min Chen
Plan B Film Production presents the Nurtec ODT campaign featuring Min-Chen Lin, styled with a playful Japanese CM look inside a blue miniature city. The commercial highlights the idea of “Headache Relief in One Take,” using vibrant visuals and quick storytelling to showcase the product’s fast-acting benefits.
50 Megumi｜Hair Regrowth OTV Campaign
Plan B Film Production presents the latest campaign for 50 Megumi Hair Regrowth & Rejuvenation Formula – Keep It Voluminous. The commercial uses polished, expressive visuals to highlight how the product supports fuller, healthier-looking hair while reinforcing a sense of daily confidence.
50 Megumi｜Hair Regrowth Online Campaign Video
Plan B Film Production presents the latest “Hair Renewal Essence” campaign for 50 Megumi, featuring brand ambassador Aimee Chan. The video highlights the product’s rejuvenating qualities through refined visuals and elegant performance direction that complements Aimee’s natural charm.
Panadol｜The Comfort Seeker Online Campaign Video
Produced by Invisible Lab and directed by Taolam, this 15-second Panadol TVC dramatically captures a woman’s struggle with illness while navigating social obligations. Through heightened visual storytelling and seamless CG by Wai Wai Wai Studio, the film illustrates how Panadol provides the essential relief needed to reclaim comfort at home.
Panadol｜The Unstoppable Care Giver Online Campaign Video
Produced by Invisible Lab and directed by Taolam, this 15-second Panadol digital video captures the chaotic reality of a "Work-from-Home" mother battling the flu. Balancing deadlines and a child’s birthday party, she finds her strength through Panadol. A high-energy, relatable narrative showcasing how caregivers stay unstoppable.
FOOD & BEVERAGES
ONLINE VIDEO & DIGITAL COMMERCIALS
We have produced food and beverage videos for brands such as Pizza Hut, Knorr, 7-Eleven, Maxim’s and more, creating content for both TV commercials and online campaigns across Hong Kong and Asia.
Visual Techniques for F&B
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Macro food textures and slow-motion highlights
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Natural and vibrant lighting for freshness
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Lifestyle moments that emphasise taste, mood and culture
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Digital-first edits suitable for online ads and social placements
Tam Jai Sam Gor｜Miniature Online Campaign Video
Plan B Film Production presents our latest work for Tam Jai SamGor and Tam Jai, “The World of High Fiber.” Through miniature filmmaking and imaginative visuals, the TVC highlights the brand’s new high-fiber products in a playful and engaging way. As a Hong Kong production house, we craft creative video content from concept to screen.
Nespresso｜To A Bold New Start Chinese New Year Campaign
A vibrant CNY-themed food video created for Nespresso’s global market, showcasing how to craft a festive coffee using clear, step-by-step visuals in a rich red palette. Produced through a complex, multilayered collaboration across Singapore, Switzerland, and France, with professional baristas and specialists supporting the execution.
7-Eleven 7CAFÉ｜A Sensory Christmas ASMR Online Campaign
Experience the festive sounds of the season with Plan B Film’s latest ASMR collaboration for 7-Eleven 7CAFÉ. Directed by Man Lam, this Christmas campaign captures the soothing, crisp textures of coffee brewing and holiday cheer. A creative partnership with Sky Post and Kids & Dogs, featuring an immersive score by Day Tai.
CREATIVE ONLINE COMMERCIALS
FOR HONG KONG BRAND
Beyond specific industries, we also produce a wide range of online commercials across retail, tech, lifestyle, property, finance and education.
Our flexible creative workflow ensures that every project — big or small — receives the same level of attention, craftsmanship and creative care.
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Brand story videos
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Launch teasers and hype videos
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KOL / influencer-driven content
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Social media cut-downs and adaptations
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Fast-turnaround online ads for campaign needs
MTR Back to the Future EP02｜Online Campaign Video
This campaign film was produced by Plan B Film Production for MTR, featuring Lam Fung and presenting a vibrant vision of the future of urban mobility.
This cinematic piece featuring Lam Fung presents a vibrant vision of the future for MTR. The film combines expressive performance, dynamic pacing, and polished visual storytelling to bring the campaign’s message to life.
Based in Hong Kong, Plan B Film Production is an award-winning video production house specializing in TV commercials, corporate videos, and branded content for leading regional and global brands.
MTR Back to the Future EP02｜Teaser Video
The teaser introduces a fast, futuristic glimpse into the world of the series, with Lam Fung stepping into a sharp and energetic atmosphere. Through quick visual hints and playful moments, the teaser sets up the tone of anticipation and motion that defines the campaign.
MTR Back to the Future EP01｜Online Campaign Video
Episode 01 introduces Lam Fung stepping into a futuristic vision of city travel, blending light humour with dynamic visual storytelling. The piece sets the tone for the series by highlighting quick-paced moments, expressive performance, and a sleek, energetic atmosphere that reflects MTR’s forward-looking spirit.
7-Eleven Furry Nice｜Online Brand Campaign Video
“Furry Nice” introduces 7-Eleven’s latest free gifts through a cozy, soft-textured home setting where two girls share warm and playful moments. The commercial presents the collection in an inviting, feel-good tone that highlights comfort and charm.
Why Choose PLAN B for Online Video Production?
With over 100 successful commercial projects since 2013, our team is experienced in digital-first production under different brand requirements and timelines.
Our focus is on delivering visually distinctive, brand-aligned online content that meets the fast-paced needs of modern marketing.
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Strong visual direction and cinematic quality
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Complete in-house production and post-production
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Efficient communication and fast turnaround
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Experience across major Hong Kong and Asia-Pacific brands
Get Professional Video Advice tailored to your brand needs.