VISUAL STYLE IS MORE THAN THE IMAGE.
It is how a director understands brand, character and rhythm.
Plan B Film Production collaborates with different directors, photographers and creative talents to form the right creative team for each project — based on brand positioning, production scale, storytelling needs and visual direction.
COMMERCIAL DIRECTOR / FOUNDER
TAOLAM
Taolam began his career in commercial production in 2004 and founded Plan B Film Production in 2013. With nearly two decades of experience in advertising, branded content and commercial filmmaking, he has directed over a hundred brand films across beauty, banking, retail, travel, technology and lifestyle sectors.
His directing work focuses on cinematic storytelling, refined visual execution and a clear understanding of brand communication. Over the years, Tao has created commercial content for leading international and local brands, including Shiseido, 7-Eleven, HSBC, Sony, Hong Kong Tourism Board, China Mobile, Towngas, Lexus, Tahoe Life Insurance, Estée Lauder, Guerlain, Sisley Paris, The Body Shop, KATE Tokyo, Avène and Innisfree.
Through a balance of visual craft, production experience and commercial sensitivity, Taolam helps brands translate their message into memorable moving images with strong market relevance.
SELECTED
TAOLAM WORKS
MTR
Online Video
feat. Raymond Lam | MTR Brand Campaign
Hong Kong Transit • Cinematic Storytelling • Public Transport
Centrum
TV Commercial
ASMR Sleep Story | TV Commercial Campaign
Soft Sound • Calm Visuals • Urban Wellness
GNC
TV Commercial
Healthcare Hiking Story | TV Commercial Campaign
Outdoor Journey • Friendship Moment • Health Message
28hse
TV Commercial
feat. 宣萱 Jessica Hsuan | TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast
Darlie
TV Commercial
feat. Keung To | TV Commercial Campaign
Youthful Energy • Expressive Performance • FMCG Impact
Darlie
TV Commercial
feat. Keung To | Toothpaste TVC Campaign
Youth Energy • Product Shine • Dynamic Performance
MANLAM
COMMERCIAL DIRECTOR
Manlam is a Hong Kong-based commercial director and a graduate of the School of Creative Media at City University of Hong Kong. Her work is shaped by urban observation, emotional detail and a contemporary sense of visual storytelling.
She has a strong connection with Hong Kong culture and city life, often capturing the rhythm of streets, people and everyday moments through a refined cinematic lens. Her directing style combines visual sensitivity, character-driven storytelling and art-direction-led imagery.
Over the years, Manlam has worked across advertising campaigns, branded content and music-related projects for clients including HSBC, BOC Life, yUU, Public Bank Hong Kong, 7-Eleven, Nespresso, Guerlain Paris and Adidas.
In 2023, her work for yUU received Gold in Film Craft: Production Design at the HK4As Kam Fan Awards, recognising her strength in visual world-building, production design and creative execution.
SELECTED
MANLAM WORKS
SZE LONG
PHOTOGRAPHER
Sze Long has worked in commercial photography and visual production since 2017. His practice covers commercial photography, advertising imagery, music-related visuals and visual direction, with a strong focus on composition, mood, lighting and image structure.
Beyond photography, his experience extends to post-production, concert visual backdrops, exhibition design and video direction, allowing him to approach each project with a broader visual perspective.
Sze Long has collaborated with a wide range of brands and organisations, including The Upper House, Timberland, AXA, Bank of China Hong Kong, 28Hse, Squarefoot HK, Shiseido Hong Kong, RAZE HK, Telosin, A80 Paris, Amika HK, Unspun US, Montagu, Steven Tai UK and Ocean of Orange Shanghai.
His work reflects a belief that every subject has a distinct visual character, and that strong imagery can communicate mood, identity and message with clarity.
Showcase link: szelong.co
HOW WE MATCH DIRECTORS
Different brands require different visual languages.
We help clients match the right director and creative team based on the project’s tone, audience and production needs.
