PRODUCTION DIARY & INSIGHTS 

The Common Phenomenon: Seeing Video as “Expense” Instead of “Asset” Many companies hesitate to invest in video production, worrying about cost and uncertain ROI. However, a powerful brand film is not a one-off promotion — it’s a long-term brand asset . A great video strengthens your brand on three levels: Builds trust and credibility — Professional storytelling makes audiences believe in your brand. Increases online visibility (SEO) — Video content boosts search ranking an

In the world of health supplement advertising, even products within the same category can convey completely different emotional tones and brand values through unique creative direction, cinematography, and storytelling. At Plan B Film Production , we’ve collaborated with multiple international health brands including Centrum , GNC , and MegaRed , each requiring a distinct approach to match their target audiences and brand personalities. 🟡  Centrum  — Bright, Cheerful, and Fu

In today's rapidly evolving digital age, advertising video production no longer relies solely on traditional filming and post-production, but instead offers a multi-dimensional experience that integrates technology, art, and creativity. By 2025, Hong Kong advertising video development has entered a new phase—the integration of AI technology and cinematic narratives has become a mainstream trend. Plan B Film Production's recent brand campaign for MTR ( Mass Transit Railway ) e

In the advertising industry, Production Houses and Advertising Agencies play distinct yet complementary roles. Production Houses focus...

We heard that the Clear Water Bay Film Studio is set to close in February 2025, and that would have a huge impact on the advertising...

Plan B Film often works with different celebrities in the advertisements it produces. Since the cost of celebrities is high, in order to...