TV Commercial
TVC production company Hong Kong
Plan B Film Production is a Hong Kong–based production house specialising in TV commercials, brand videos, and high-end visual storytelling.
Since 2013, we have produced over 100+ TV and online commercials for leading brands such as HSBC, Hang Seng Bank, Centrum, GNC, Darlie, Estée Lauder and MTR Corporation.
Our strength lies in combining strong visual execution, efficient production management, and creative problem-solving — helping brands deliver compelling messages through cinematic storytelling.
Why Brands Choose PLAN B FILM PRODUCTION
Strong execution for brand-driven commercials
We specialise in turning brand concepts into visually compelling, broadcast-ready commercials.
Experience with major Hong Kong & international brands
Banks, FMCG, cosmetics, health supplements, public organisations.
Efficient production workflow
We are a compact core team working closely with a professional mid-size crew — ensuring flexibility and high quality.
Reliable budget control
Our productions range with scalable solutions based on each client’s needs.
Multi-platform delivery
TV, YouTube, Meta, TikTok, in-store displays, programmatic ads.
TV Commercials filming and Brand Films production in Hong Kong
MTR Brand Film – Hong Kong Transport Commercial
This project is one of the most ambitious productions our team has taken on. The film blends time-travel fantasy with real Hong Kong metro environments, requiring us to create a visual narrative that feels cinematic yet deeply connected to local culture.
Because we shot inside an operating MTR station, every scene had to be executed within extremely tight time windows. Our team prepared precise camera movement plans, lighting setups, and on-site choreography to ensure we captured all the necessary shots before the station reopened to the public. Despite these constraints, we were able to build a strong atmosphere with dramatic lighting, refined color grading, and seamless multi-version delivery for TV and social platforms.
This project reflects Plan B Film Production’s ability to manage high-pressure, large-scale, public-sector brand films, and still keep the storytelling visually striking and emotionally grounded.
Centrum x Sammy – Health Supplement TVC
Centrum’s commercial featuring Sammy was designed to be warm, friendly, and down-to-earth — the kind of message that connects with everyday Hong Kong families.
Working with a celebrity always requires an experienced production team. Time is tight, coordination must be seamless, and the performance needs to feel natural. Our crew planned a clean, bright visual style using controlled lighting and a simple art direction approach to highlight the brand’s trustworthy image.
The shoot ran smoothly thanks to close communication between our director, Sammy’s team, and the agency. The final set of versions (main cut + shorter edits) helped Centrum amplify both online and broadcast reach, reinforcing the brand’s credibility and accessibility.
Darlie Toothpaste
TVC Hong Kong
Darlie’s brief was to create a clear, easy-to-understand lifestyle commercial that demonstrated the product’s benefits while remaining visually attractive for online platforms.
We adopted a clean and bright look using soft lifestyle lighting, paired with straightforward product demonstration shots. The pacing was energetic but not overwhelming, making the video suitable for both TV broadcast and high-frequency online placements.
Because FMCG brands rely heavily on multiple formats, we also developed several variant edits for social media — ensuring maximum visibility across YouTube, Meta, and in-store screens. This project highlights Plan B’s experience in the fast-consumption product category, where clarity and charm must balance perfectly.
Our TVC PRODUCTION SERVICES
Plan B Film offers end-to-end production support tailored for TV, online and social media formats, including:
• Concept support & script refinement
• Storyboard & shot planningEnsuring visual clarity and narrative rhythm.
• Cinematography & lightingHigh-quality image creation for TV broadcast and online platforms.
• Full production crewDirector, producer, DP, gaffer, art team, stylist, makeup artist, and more.
• Post-ProductionEditing, color grading, online finishing, motion graphics, subtitles.
• Multi-version exportsWe provide multiple 1-minute edits and additional versions for different media needs.
TVC Production Cost in HONG KONG
Typical TV commercials in Hong Kong range depending on:
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number of shooting days
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talents and locations
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scale of art direction
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complexity of cinematography
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post-production requirements
Plan B provides transparent quotations and helps clients prioritise budget effectively.
Start Your TVC Project with PLAN B FILM
f you're planning a TV commercial or brand video, our team is ready to help you bring your message to life with strong visuals and reliable execution.
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