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TVC remains one of the most influential mediums for brands to reach mass audiences.
At Plan B Film Production, we produce high-impact TV commercials and broadcast-ready brand films with refined art direction, cinematic execution and a clear understanding of modern audiences.
Since 2013, we have worked with leading banks, FMCG brands, beauty groups, lifestyle companies and agencies to craft commercials that elevate brand image and strengthen campaign performance.
High-Quality Commercial Production for Hong Kong Brands
A successful TVC requires more than good visuals — it demands strong narrative thinking, premium production craft and seamless collaboration between agency, brand and production team.
Plan B Film Production offers full-scale commercial production from concept development to delivery, ensuring every TVC is aligned with brand tone, marketing objectives and broadcast standards.
What PLAN B FILM Focus On
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Clear and compelling brand communication
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Strong visual craft and cinematic storytelling
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Accurate translation of creative boards into execution
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Smooth coordination with agencies and brand teams
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Deliverables for broadcast, YouTube, Meta & digital placements
Centrum X Sammy｜Health Supplement TVC Campaign
Plan B Film Production showcases our online video created for Centrum, featuring a clear narrative and expressive visual style. This piece focuses on relatable moments and a warm performance tone, bringing the brand message to life through thoughtful pacing and polished storytelling. Our team shaped the concept from early exploration to final delivery, creating a smooth and engaging viewing experience.
MTR Airport Express｜Family Online Campaign
Plan B Film Production showcases our creative work for the MTR Airport Express, focusing on clear storytelling and expressive visual style. This project highlights our team’s ability to craft engaging broadcast advertising through thoughtful planning, strong art direction, and polished execution. Every campaign is handled with care from concept development to final delivery, ensuring a distinctive and memorable on-screen experience.
MTR Airport Express｜Teens Online Campaign
This teens version brings a youthful, energetic twist to the Airport Express story, capturing quick moments of excitement, movement, and friendship. With lively pacing and bright visual cues, the video highlights the fun and spontaneity of travel through a fresh, youthful lens.
Centrum｜Sleeping Supplement TVC
This ASMR-inspired TVC for Centrum focuses on the sleep needs of modern office ladies, blending calm visuals with gentle sound cues to create a soothing, immersive atmosphere. The film highlights quiet moments, soft textures, and a reflective tone designed to resonate with busy urban audiences.
28Hse｜Property Platform TVC
Plan B Film Production presents their latest work for the 28Hse property platform, featuring Jessica. This commercial employs an exaggerated, high-energy comedic approach to illustrate the urgent need for a suitable home, positioning the 28Hse app as the essential solution for modern home seekers.
As a professional Hong Kong production house, we specialize in TVC, online video, and digital content creation, bringing creative and attention-grabbing ideas from storyboard to screen. Explore more of their portfolio on the Plan B Film website.
GNC Healthcare｜Family TVC Campaign
This branding commercial for GNC tells a touching story about the bond between a father and his daughter, highlighting the importance of staying healthy to embrace future moments together. Through warm visuals and sincere performances, the film delivers a heartfelt interpretation of GNC’s message of proactive wellness.
Darlie X Keung To｜Toothpaste TVC Campaign
Plan B Film Production presents our latest collaboration with Darlie and Keung To. This energetic TVC blends playful performance with vibrant visual storytelling to highlight the brand’s refreshing appeal. As a Hong Kong production house, we craft engaging video content from concept to final delivery.
Why Brands Choose PLAN B FILM PRODUCTION
Online platforms evolve quickly, and brands need video formats that capture attention instantly.
We specialise in producing online commercials, web-first short videos and social media content tailored for Instagram, YouTube, Facebook, TikTok and brand websites.
Our experience covers fast-paced lifestyle visuals, natural beauty storytelling, cinematic product moments and performance-driven content optimised for digital advertising.
Our team has been recognized with industry awards, including the HK4As Kam Fan Award (Film Craft: Production Design Gold), highlighting our dedication to art direction, set design and detailed craftsmanship.
With over 10 years of experience and 100+ commercial projects completed, Plan B Film Production understands how to balance creative ambition with production practicality — especially under tight timelines.
Whether your campaign requires storytelling, comedic timing, emotional visual tone, lifestyle sequences or high-design product shots, Plan B Film Production delivers work that feels polished and brand-true.
MTR Brand Film – Hong Kong Transport Commercial
This project is one of the most ambitious productions our team has taken on. The film blends time-travel fantasy with real Hong Kong metro environments, requiring us to create a visual narrative that feels cinematic yet deeply connected to local culture.
Because we shot inside an operating MTR station, every scene had to be executed within extremely tight time windows. Our team prepared precise camera movement plans, lighting setups, and on-site choreography to ensure we captured all the necessary shots before the station reopened to the public. Despite these constraints, we were able to build a strong atmosphere with dramatic lighting, refined color grading, and seamless multi-version delivery for TV and social platforms.
This project reflects Plan B Film Production’s ability to manage high-pressure, large-scale, public-sector brand films, and still keep the storytelling visually striking and emotionally grounded.
Centrum x Sammy – Health Supplement TVC
Centrum’s commercial featuring Sammy was designed to be warm, friendly, and down-to-earth — the kind of message that connects with everyday Hong Kong families.
Working with a celebrity always requires an experienced production team. Time is tight, coordination must be seamless, and the performance needs to feel natural. Our crew planned a clean, bright visual style using controlled lighting and a simple art direction approach to highlight the brand’s trustworthy image.
The shoot ran smoothly thanks to close communication between our director, Sammy’s team, and the agency. The final set of versions (main cut + shorter edits) helped Centrum amplify both online and broadcast reach, reinforcing the brand’s credibility and accessibility.
Darlie Toothpaste TVC Hong Kong
Darlie’s brief was to create a clear, easy-to-understand lifestyle commercial that demonstrated the product’s benefits while remaining visually attractive for online platforms.
We adopted a clean and bright look using soft lifestyle lighting, paired with straightforward product demonstration shots. The pacing was energetic but not overwhelming, making the video suitable for both TV broadcast and high-frequency online placements.
Because FMCG brands rely heavily on multiple formats, we also developed several variant edits for social media — ensuring maximum visibility across YouTube, Meta, and in-store screens. This project highlights Plan B’s experience in the fast-consumption product category, where clarity and charm must balance perfectly.
Our TVC PRODUCTION SERVICES
Plan B Film Production provides end-to-end commercial production services tailored to Hong Kong’s market:
PRE PRODCUTION
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Creative refinement & scripting
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Storyboarding & shot listing
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Casting, art direction & wardrobe
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Location scouting and scheduling
PRODUCTION
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Professional film crew
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Cinematography & lighting execution
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Set design & art direction
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Production coordination & on-set management
POST PRODUCTION
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Offline & online editing
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Colour grading & sound design
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Motion graphics & title design
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Final broadcast mastering and multi-format exports
TVC Production Cost in HONG KONG
Typical TV commercials in Hong Kong range depending on:
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number of shooting days
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talents and locations
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scale of art direction
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complexity of cinematography
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post-production requirements
Plan B provides transparent quotations and helps clients prioritise budget effectively.
Past Collaborations & Industry Experience
Over the years, Plan B Film Production has partnered with:
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Leading banks & financial institutions
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Beauty & skincare groups
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FMCG & retail brands
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Lifestyle & wellness companies
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Agencies & marketing teams
We ensure every TVC aligns with brand values, campaign strategy and audience expectations.
Start Your TVC Project with PLAN B FILM
Whether you already have a script, early-stage idea or simply need consultation on the best approach,
Plan B Film Production is ready to support your next commercial.
Start Your Creative Project. Let’s bring your brand story to life.