Centrum X Sammy｜Health Supplement TVC Campaign
Plan B Film Production presents Centrum X Sammy｜Health Supplement TVC Campaign, a light-hearted and audience-friendly television commercial created to communicate Centrum’s health and wellness message in a clear, relatable, and engaging way.
Featuring Sammy Leung, the campaign is built around everyday observations, natural performance, and an approachable sense of humour. By drawing from familiar routines and simple life moments, the commercial presents the product message in a way that feels easy to understand, memorable, and close to the experience of daily audiences.
The visual approach focuses on clean composition, warm pacing, and bright tonal consistency to support Centrum’s positive and trustworthy brand image. Through expressive acting, well-controlled rhythm, and refined scene direction, the film maintains a natural flow while keeping the communication clear and effective.
This featured project demonstrates Plan B Film Production’s ability to create commercial content that balances brand clarity, human-centred storytelling, and polished execution. The result is a TVC that feels friendly, accessible, and aligned with Centrum’s campaign objective of connecting with viewers through simple and sincere communication.
Client: ＃Centrum 善存
Agency: Wunderman Thompson Hong Kong
Featuring: #森美
Production House: Invisible Lab Ltd.
Producer: Ying Ying Wong, Samson Yip@Invisible lab
Director: Taolam @planbfilmhk
Assistant Director: Manlam
DP: Sze Long
Gaffer: Hero
Art Director: Amos
Stylist: 0B
Production Manager: Larry Hui
Make up: Ide
Hair: Dave
Post Production: Eighteen and a half @eighteenandahalf
Producer: Ling @lingtoni119
Offline Editor: Elvan
Online Editor: Tracy @tracylee_car
Colorist: 聰 @chungchow1945
CG: Will
Audio Mixing: Ball Ball @labroe_lee
Contact Us: Website: https://www.planbfilmhk.com/
Email: info@planbfilmhk.com
#VideoProduction #HongKong #Commercial #Filmmaking #PlanBFilm
Production Highlights
This Centrum campaign was produced on location by the Plan B Film Production team, working closely with talent Sammy Leung and the production crew. The shoot focused on clean visuals and a natural, relaxed tone to align with the brand’s health and wellness positioning.
The team managed lighting setup, camera coordination, and on-set pacing to ensure a smooth production process while capturing authentic performances and clear brand communication.
A look behind the scenes of Centrum TV commercial, highlighting director-led performances, character-driven storytelling, and the creative process behind the production.
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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