Darlie X Keung To|Toothpaste TVC Campaign
BRAND
Darlie
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
9 July 2025
OVERVIEW
Plan B Film Production presents Darlie x Keung To|TVC Brand Campaign, a high-energy television commercial created to reinforce Darlie’s youthful, confident, and contemporary brand image.
Led by Keung To’s expressive on-screen presence, the campaign combines vibrant visuals, dynamic movement, and a sporty sense of rhythm to deliver a commercial that feels fresh, modern, and audience-driven. The film is built to translate brand personality into a visually engaging campaign that resonates with younger viewers.
From camera choreography and performance direction to lighting, art direction, and editing pace, the production approach focuses on clarity, momentum, and visual consistency. Every creative decision supports the campaign objective of presenting Darlie as an active, stylish, and approachable brand.
This featured work highlights Plan B Film Production’s ability to craft TV commercials that balance commercial strategy, strong visual execution, and memorable brand storytelling. The final result is a polished campaign film with clear energy, identity, and audience appeal.
CREDIT LIST
Client: Darlie
Agency: Sunny Idea
Featuring: Keung To
Production House: Invisible Lab
Producer: Ying Ying Wong
Director: Taolam
Assistant Director: Manlam
DP: Sze Long
Gaffer: Hero
Art Director: GK
Stylist: Dawn
Production Manager: Raymond
Make up: Ide
Hair: Dave
Post Production: Eighteen and a half @eighteenandahalf
Producer: Ling @lingtoni119
Offline Editor: Erick
Online Editor: Tracy @tracylee_car
Colorist: 聰 @chungchow1945
CG: Will
Audio Mixing: Ball Ball @labroe_lee
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
EXPLORE MORE
VIDEO PRODUCTION WORKS by TYPE
Discover more commercial, online video, corporate and motion graphic projects crafted for different brands, industries and campaign objectives.

Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.



