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Darlie X Keung To|Toothpaste TVC Campaign

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BRAND

Darlie

TYPE

TV Commercial

CATEGORY

Health

LAUNCH DATE

9 July 2025

PROJECT OVERVIEW

Plan B Film Production presents Darlie x Keung To|TVC Brand Campaign, a high-energy television commercial created to reinforce Darlie’s youthful, confident, and contemporary brand image.

Led by Keung To’s expressive on-screen presence, the campaign combines vibrant visuals, dynamic movement, and a sporty sense of rhythm to deliver a commercial that feels fresh, modern, and audience-driven. The film is built to translate brand personality into a visually engaging campaign that resonates with younger viewers.

From camera choreography and performance direction to lighting, art direction, and editing pace, the production approach focuses on clarity, momentum, and visual consistency. Every creative decision supports the campaign objective of presenting Darlie as an active, stylish, and approachable brand.

This featured work highlights Plan B Film Production’s ability to craft TV commercials that balance commercial strategy, strong visual execution, and memorable brand storytelling. The final result is a polished campaign film with clear energy, identity, and audience appeal.

PRODUCTION CREDITS

Client: Darlie

Agency: Sunny Idea

Featuring: Keung To

Production House: Invisible Lab

Producer: Ying Ying Wong

Director: Taolam

Assistant Director: Manlam

DP: Sze Long

Gaffer: Hero

Art Director: GK

Stylist: Dawn

Production Manager: Raymond

Make up: Ide

Hair: Dave

Post Production: Eighteen and a half @eighteenandahalf

Producer: Ling @lingtoni119

Offline Editor: Erick

Online Editor: Tracy @tracylee_car

Colorist: 聰 @chungchow1945

CG: Will

Audio Mixing: Ball Ball @labroe_lee


RELATED COMMERCIAL PRODUCTION WORKS

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