Strepsils x Jason Chan｜CG TVC Campaign

Plan B Film Production is delighted to present our collaboration with Strepsils, featuring renowned singer Jason Chan as the ambassador for their throat lozenge product. This TVC embraces a modern, performance-driven approach that connects Jason’s signature vocal warmth with the product’s soothing qualities. Through expressive scenes and refined visual pacing, the commercial communicates throat comfort as an essential companion for both daily life and vocal performance.

The creative direction focuses on aligning Jason’s musical identity with Strepsils’ brand message. His gestures, tone, and natural charisma drive the narrative, offering a relatable interpretation of how voice care supports confidence and clarity. The visual style combines soft lighting, clean compositions, and contemporary graphic elements to frame both the ambassador and the product in a cohesive aesthetic.

Subtle performance moments—breathing cues, vocal expression, and relaxed interaction—help reinforce the role of throat wellness in personal expression. These touches anchor the emotional tone of the film, bridging the gap between practical product benefits and the artistic lifestyle represented by the ambassador.

From early concept development to final delivery, Plan B Film Production ensured that each creative and technical decision supported the campaign’s aim: to present Strepsils as a modern, trustworthy throat-care solution. The final film blends branding, music-influenced visual rhythm, and product clarity into an engaging and memorable ambassador-led narrative.