VISUAL STYLE IS MORE THAN THE IMAGE.
It is how a director understands brand, character and rhythm.
Plan B Film Production collaborates with different directors, photographers and creative talents to form the right creative team for each project — based on brand positioning, production scale, storytelling needs and visual direction.
COMMERCIAL DIRECTOR / FOUNDER
TAOLAM
Taolam began his career in commercial production in 2004 and founded Plan B Film Production in 2013. With nearly two decades of experience in advertising, branded content and commercial filmmaking, he has directed over a hundred brand films across beauty, banking, retail, travel, technology and lifestyle sectors.
His directing work focuses on cinematic storytelling, refined visual execution and a clear understanding of brand communication. Over the years, Tao has created commercial content for leading international and local brands, including Shiseido, 7-Eleven, HSBC, Sony, Hong Kong Tourism Board, China Mobile, Towngas, Lexus, Tahoe Life Insurance, Estée Lauder, Guerlain, Sisley Paris, The Body Shop, KATE Tokyo, Avène and Innisfree.
Through a balance of visual craft, production experience and commercial sensitivity, Taolam helps brands translate their message into memorable moving images with strong market relevance.
SELECTED
TAOLAM WORKS
MegaRed
TV Commercial
Omega-3 Supplement | TV Commercial Campaign
Healthcare Trust • Product Benefit • Warm Visuals
50 Megumi
Online Video
Hair Regrowth Story | Online Campaign Video
Hair Volume • Product Confidence • Polished Beauty
Four Seas
TV Commercial
Hong Kong Style Beef Ball | TV Commercial Campaign
Family Energy • Local Taste • Playful Storytelling
HSBC
Online Video
feat. Lam Suet 林雪 | Online Video Campaign
Urban Energy • Narrative Flow • High Contrast
Nurtec
Online Video
feat. 林明禎 | Online Video Campaign
Cinematic Texture • Dynamic Tracking • Visual Impact
Panadol
Online Video
Online Video Campaign
Cinematic Texture • Dynamic Tracking • Visual Impact
MANLAM
COMMERCIAL DIRECTOR
Manlam is a Hong Kong-based commercial director and a graduate of the School of Creative Media at City University of Hong Kong. Her work is shaped by urban observation, emotional detail and a contemporary sense of visual storytelling.
She has a strong connection with Hong Kong culture and city life, often capturing the rhythm of streets, people and everyday moments through a refined cinematic lens. Her directing style combines visual sensitivity, character-driven storytelling and art-direction-led imagery.
Over the years, Manlam has worked across advertising campaigns, branded content and music-related projects for clients including HSBC, BOC Life, yUU, Public Bank Hong Kong, 7-Eleven, Nespresso, Guerlain Paris and Adidas.
In 2023, her work for yUU received Gold in Film Craft: Production Design at the HK4As Kam Fan Awards, recognising her strength in visual world-building, production design and creative execution.
SELECTED
MANLAM WORKS
SZE LONG
PHOTOGRAPHER
Sze Long has worked in commercial photography and visual production since 2017. His practice covers commercial photography, advertising imagery, music-related visuals and visual direction, with a strong focus on composition, mood, lighting and image structure.
Beyond photography, his experience extends to post-production, concert visual backdrops, exhibition design and video direction, allowing him to approach each project with a broader visual perspective.
Sze Long has collaborated with a wide range of brands and organisations, including The Upper House, Timberland, AXA, Bank of China Hong Kong, 28Hse, Squarefoot HK, Shiseido Hong Kong, RAZE HK, Telosin, A80 Paris, Amika HK, Unspun US, Montagu, Steven Tai UK and Ocean of Orange Shanghai.
His work reflects a belief that every subject has a distinct visual character, and that strong imagery can communicate mood, identity and message with clarity.
Showcase link: szelong.co
HOW WE MATCH DIRECTORS
Different brands require different visual languages.
We help clients match the right director and creative team based on the project’s tone, audience and production needs.
