“Furry Nice” is the latest campaign created by Plan B Film Production for 7-Eleven, bringing audiences into a warm, fur-themed home where two girls explore and enjoy the brand’s new free-gift collection. Through soft textures, gentle colour palettes, and a lighthearted atmosphere, the commercial conveys a sense of comfort and playful charm that aligns with the theme of coziness.

The concept focuses on creating a tactile, inviting world that feels both imaginative and relatable. Every element—from set design to props—was crafted to enhance the soft, furry aesthetic that defines the campaign. Expressive performance moments between the two girls add a natural warmth, highlighting friendship and shared excitement as they discover the new items.

The visual approach combines carefully shaped lighting, clean compositions, and subtle motion to maintain a relaxed tone throughout the piece. This allows the product reveal and thematic mood to work together smoothly, creating a memorable presentation that stands out through simplicity and style.

Plan B Film Production oversaw the full creative execution of the campaign, guiding it from early concept development to final delivery. By blending thoughtful art direction with heartfelt storytelling, the team brought the “Furry Nice” world to life and delivered an engaging, feel-good film that showcases 7-Eleven’s latest offerings in an appealing and delightful way.