Four Seas｜Hong Kong Style Beef Ball TVC Campaign
Plan B Film Production is proud to present our latest collaboration with Superior Fishball Brand for their new campaign, “Hong Kong Style Beef – Landing Citywide.” This commercial captures the vibrancy of Hong Kong through bold visuals and dynamic pacing, designed to celebrate the arrival of the brand’s latest product across the city.
The TVC uses playful art direction, expressive character moments, and appetizing food shots to create an energetic and memorable launch message. By blending lifestyle elements with product-driven storytelling, the commercial effectively communicates the excitement and flavour of the new release.
As a professional Hong Kong production house, Plan B specializes in TVC, online video, and digital content creation. Our team manages the full production workflow—from concept development and scripting to shooting and post-production—ensuring a polished final film that resonates with audiences. Explore more of our creative work on the Plan B Film website.
Client : 四海魚蛋 @fourseasfishballs
Creative : MeatDing(Copy) @i_hate_veggiess, Chow Yu(Art) @tiffany_chow0_0
Production House : PlanB Film Production @planbfilmhk
Director : Tao Lam @lamtao
Producer : Inma Yip @popeyedog
DP: Sze Long @szelong_story
Gaffer: Hero @herophm
Art Director/ Stylist: Dawn @10dawn
PM: Kenny Chen
Make up: Ide @idekwan
Hair: Dave @da_ve_ng
Post Production: Eighteen and a half @eighteenandahalf
Producer: Ling @lingtoni119
Offline Editor: Eric
Online Editor: Tracy @tracylee_car
Colorist: 聰 @chungchow1945
Audio Mixing: Ball Ball @labroe_lee
VO: winnie @tst.win
Please be advised that this creative version is not intended for public advertising promotion. If this content involves any individuals or group interests, kindly notify Plan B Film. We will refrain from posting it immediately to ensure that it does not infringe upon the interests of any parties.
Campaign Key Visual
Plan B Film Production also supported the key visual production for the Four Seas Hong Kong Style Beef Tendon Ball campaign, extending the product’s bold and playful appeal into a striking still-image format. Built around the idea of transforming the beef ball into a galaxy-like visual world, the KV turns flavour into spectacle, creating a larger-than-life campaign image filled with energy, humour, and strong visual memorability.
Using high-saturation colour, dramatic lighting, and bold composition, the key visual creates a “flavour landing” effect that places the product at the centre of an imaginative cosmic scene. Combined with expressive talent performance, packshot integration, and the oversized planet-inspired treatment, the final KV carries forward the commercial’s playful tone while reinforcing a campaign identity that feels eye-catching, fun, and instantly distinctive.
Client : 四海魚蛋 @fourseasfishballs
Production House: Plan B Film Production
Creative : MeatDing (Copy) @i_hate_veggiess, Chow Yu (Art) @tiffany_chow0_0
Photographer: Sze Long @szelong_story
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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