28Hse x Jessica Hsuan｜Property Platform TVC Campaign
BRAND
28Hse
TYPE
TV Commercial
CATEGORY
Branding
LAUNCH DATE
8 April 2022
OVERVIEW
“28Hse TVC 2022” is a cinematic one-shot commercial starring Hong Kong actress Jessica Hester Hsuan（宣萱）, produced by Plan B Film Production House.
The film follows a young couple navigating Hong Kong’s competitive property market. Through a continuous one-shot camera movement, the story highlights how the 28Hse mobile app simplifies the home-searching experience—letting users browse listings, compare flats, and find ideal options efficiently.
Jessica Hester Hsuan brings a grounded, trustworthy presence that enhances the couple’s journey, reinforcing the message that the right tools make finding a home easier and more hopeful.
This TVC demonstrates Plan B Film Production House’s expertise in:
One-shot cinematic execution
Lifestyle and relationship-driven storytelling
App / property platform advertising
High-end direction and performance coaching
A strong showcase of Plan B Film’s capability to merge creative vision, emotional clarity, and premium production craft in Hong Kong TVC work.
CREDIT LIST
CLIENT: 28hse
PRODUCTION: PlanBfilmhk
DIRECTOR: Manlam
PRODUCER: Inma Yip
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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