7-Eleven｜7CAFÉ Farmer Comedy Online Video
BRAND
7-Eleven
TYPE
Online Video
CATEGORY
Food
LAUNCH DATE
16 April 2018
OVERVIEW
This comedy-style online video was created for 7-Eleven to promote 7CAFÉ through light-hearted storytelling and character-driven humor. The concept centers around a stylish Korean girl enjoying a cup of coffee at 7CAFÉ, whose presence and coffee aroma unexpectedly attract Farmer.
By combining exaggerated reactions and playful pacing, the video delivers a fun and memorable narrative that highlights the appeal of enjoying coffee at 7CAFÉ. The contrast between characters adds to the comedic effect while keeping the tone approachable and entertaining.
Designed for digital platforms, the campaign emphasizes performance, timing, and visual clarity to ensure the brand message remains engaging and easy to understand. This project demonstrates Plan B Film’s ability to create humor-driven online videos that connect everyday products with relatable, entertaining storytelling.
CREDIT LIST
Client：7-Eleven
Media：Sky Post
Director：Tao Lam
Producer：Inma Yip
Featuring：Farmer 農夫（陸永 x C君）
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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