Top Soya Food | Kung Fu Style Soy Milk TV Commercial

This soy milk TV commercial for Top Soya Food is one of the earlier commercial works produced by Plan B Film, using a distinctive kung fu concept to present the craft and dedication behind a good cup of soy milk.
The story follows a kung fu master who spends his whole life studying and perfecting the way to make quality soy milk. Dressed in a traditional martial arts-inspired costume and set against a heritage location, the character brings a sense of discipline, tradition and humour to the product story.
Visually, the commercial combines martial arts styling, historical architecture and high-speed camera techniques to capture the movement and texture of soy milk in a more dramatic way. The slow-motion treatment gives the product stronger visual impact, turning simple pouring and soy milk details into memorable food advertising moments.
As an early Plan B Film commercial, the project reflects a playful and cinematic approach to food advertising — using character, setting and stylised camera work to elevate a familiar everyday drink into a more entertaining brand story.