Nespresso｜To A Bold New Start Chinese New Year Campaign

Plan B Film presents Nespresso’s “To A Bold New Start” Chinese New Year food video—an elegant, festive piece designed for the global market.
Set in a warm red-toned visual world inspired by Lunar New Year traditions, the video demonstrates how to prepare a special, celebratory coffee recipe. Each step is presented with clarity and precision, balancing Nespresso’s premium brand identity with the festive charm of CNY.

Producing this film required close coordination across multiple regions, including Singapore, Switzerland, and France. With teams spanning different time zones and cultural backgrounds, communication and alignment became a pivotal part of the creative process. Through detailed planning and synchronized collaboration with the client, agency, and global brand teams, the project successfully maintained consistency and quality throughout.

To ensure authenticity and technical accuracy, the production involved professional baristas and culinary specialists. Their expertise guided key visual and preparation details—from ingredient handling to pour technique—to ensure the final presentation met Nespresso’s global standards.

The result is a polished, visually rich film that celebrates the spirit of “A Bold New Start” while introducing a unique coffee moment for the Lunar New Year. It reflects Plan B Film’s ability to manage high-level international projects, merging creativity, cultural nuance, and precise execution for a global audience.