Pizza Hut x Ben Sir｜Chinese New Year Online Video
BRAND
Pizza Hut
TYPE
Online Video
CATEGORY
Food
LAUNCH DATE
14 February 2019
PROJECT OVERVIEW
This Chinese New Year online video for Pizza Hut features Ben Sir in a joyful and playful campaign designed around a familiar festive tradition. The creative concept reinterprets the classic Fish, Shrimp, Crab game to highlight the seafood ingredients in Pizza Hut’s seasonal pizza.
The film connects the excitement of festive play with the product message in a light-hearted and memorable way. Expressive performance, vibrant pacing and clear visual storytelling help the campaign feel culturally relevant while keeping the food offering central.
Plan B Film handled direction and production execution, shaping Ben Sir’s performance, festive art direction and fast comedic pacing into a concise online campaign designed for Chinese New Year audiences.
PRODUCTION CREDITS
Client：Pizza Hut
Agency：OM
Director：Tao Lam
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