Pizza Hut x Ben Sir｜Fish Shrimp Crab Chinese New Year Online Video

This Chinese New Year online video for Pizza Hut features Ben Sir in a joyful and playful campaign designed to celebrate festive traditions. The creative concept is built around the classic Fish, Shrimp, Crab gambling game, a familiar element of local New Year gatherings.

By reinterpreting the game as a storytelling device, the video connects the excitement of festive play with Pizza Hut’s new pizza offering, emphasizing seafood ingredients in a light-hearted and memorable way. The tone remains energetic and humorous, enhancing audience engagement while reinforcing seasonal relevance.

Through expressive performance, vibrant pacing, and clear visual storytelling, the campaign delivers a fun and culturally resonant message. This project showcases Plan B Film’s ability to blend traditional cultural elements with modern brand communication in online video campaigns.