7-Eleven 7CAFÉ｜A Sensory Christmas ASMR Online Campaign

Plan B Film presents a sensory holiday treat with the 7-Eleven 7CAFÉ "Christmas Coffee ASMR" online video. This 2025 campaign pivots from traditional storytelling to an immersive ASMR (Autonomous Sensory Meridian Response) experience, focusing on the intricate sounds and visuals of the 7CAFÉ holiday experience.
Under the direction of Man Lam and the cinematic lens of DOP C Long, the production emphasizes high-definition macro textures—from the steam of fresh coffee to the festive packaging designed by Art Director GK. The project features a bespoke auditory landscape crafted by award-winning Music Composer Day Tai, blending natural foley with a holiday rhythm. Collaborating with Sky Post and the creative teams at Kids & Dogs, Plan B Film demonstrates its versatility in creating trend-driven digital content that resonates with the modern, "sensory-seeking" consumer.