Asia Miles by Cathay|Christmas Gift Online Campaign
BRAND
Cathy Pacific
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
11 December 2023
OVERVIEW
Plan B Film Production is pleased to introduce the Asia Miles Christmas Online Video, a warm and uplifting holiday piece brought to life through handcrafted stop-motion animation. Designed to evoke a sense of nostalgia and gentle festive cheer, the video creates a playful miniature world that captures the joy and simplicity of Christmas moments.
The creative direction focuses on blending tactile stop-motion textures with a soft, inviting visual style. Each movement—every tiny gesture, prop shift, and frame-by-frame action—contributes to a delightful rhythm that feels personal and heartfelt. The handcrafted aesthetic enhances the emotional tone, transforming everyday holiday rituals into charming animated stories that resonate with viewers of all ages.
Warm lighting, seasonal colours, and carefully arranged miniature sets build a cozy environment that complements the film’s lighthearted message. Through small, relatable vignettes—gift exchanges, little surprises, and festive preparations—the film highlights how Asia Miles can enrich the holiday season with thoughtful rewards and meaningful moments.
The pacing remains gentle yet lively, allowing the handcrafted elements to shine while maintaining the upbeat, festive energy suited for online viewing. The stop-motion technique adds a unique sense of intimacy and creativity, making the holiday message feel both modern and timeless.
From concept development to final polish, the project reflects Plan B Film Production’s passion for imaginative storytelling and visual craftsmanship. The finished piece offers a heartwarming interpretation of Christmas, celebrating the magic of giving and the joy that Asia Miles brings to the season.
CREDIT LIST
Client : Asia Miles by Cathay
Agency : Leo Burnett
Production House : Plan B Film Production Limited
Director : Manlam
Producer : Inma
DP: Sze long @szelong_story
Crew: AC @stonestone_lst Gaffer @sunnyyipsig
PM : 權哥
Art Director : Lo Dawn @10dawn
Art Assistant: Nicole Chan @healthy_frd
Post Production : 18 and a half
Post Producer : ling
Offline : Dick
Online : Honky
Color grading : Chung
Audio Mixing : Ball Ball
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