top of page

Asia Miles by Cathay|Christmas Gift Online Campaign

Filter by Tags

BRAND

Cathy Pacific

TYPE

Online Video

CATEGORY

Branding

LAUNCH DATE

11 December 2023

OVERVIEW

Plan B Film Production is pleased to introduce the Asia Miles Christmas Online Video, a warm and uplifting holiday piece brought to life through handcrafted stop-motion animation. Designed to evoke a sense of nostalgia and gentle festive cheer, the video creates a playful miniature world that captures the joy and simplicity of Christmas moments.

The creative direction focuses on blending tactile stop-motion textures with a soft, inviting visual style. Each movement—every tiny gesture, prop shift, and frame-by-frame action—contributes to a delightful rhythm that feels personal and heartfelt. The handcrafted aesthetic enhances the emotional tone, transforming everyday holiday rituals into charming animated stories that resonate with viewers of all ages.

Warm lighting, seasonal colours, and carefully arranged miniature sets build a cozy environment that complements the film’s lighthearted message. Through small, relatable vignettes—gift exchanges, little surprises, and festive preparations—the film highlights how Asia Miles can enrich the holiday season with thoughtful rewards and meaningful moments.

The pacing remains gentle yet lively, allowing the handcrafted elements to shine while maintaining the upbeat, festive energy suited for online viewing. The stop-motion technique adds a unique sense of intimacy and creativity, making the holiday message feel both modern and timeless.

From concept development to final polish, the project reflects Plan B Film Production’s passion for imaginative storytelling and visual craftsmanship. The finished piece offers a heartwarming interpretation of Christmas, celebrating the magic of giving and the joy that Asia Miles brings to the season.

CREDIT LIST

Client : Asia Miles by Cathay

Agency : Leo Burnett

Production House : Plan B Film Production Limited

Director : Manlam

Producer : Inma

DP: Sze long @szelong_story

Crew: AC @stonestone_lst Gaffer @sunnyyipsig

PM : 權哥

Art Director : Lo Dawn @10dawn

Art Assistant: Nicole Chan @healthy_frd

Post Production : 18 and a half

Post Producer : ling

Offline : Dick

Online : Honky

Color grading : Chung

Audio Mixing : Ball Ball

RELATED WORKS

This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.

MTR lam fung commercial featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | Brand Campaign
Cinematic Journey • Hong Kong Transit • Time-Travel Story

Family boarding the MTR Airport Express, sharing a warm moment inside the train, cinematic shot by Plan B Film Production.

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

28hse TVC by plan b films hk

28hse

TV Commercial

feat. 宣萱 Jessica Hsuan | TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

MTR lam fung teaser featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | MTR Brand Campaign
Hong Kong Transit • Cinematic Storytelling • Public Transport

Elderly boarding on MTR airport express produced by plan b film

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

7-11 commercial by plan b film hk

7-Eleven

Online Video

Online Video Campaign
Urban Energy • Narrative Flow • High Contrast

MTR lam fung commercial featured future railway by plan b film

MTR

Online Video

feat. Raymond Lam | MTR Brand Campaign
Hong Kong Transit • Cinematic Storytelling • Public Transport

Teens boarding the MTR Airport Express, sharing a warm moment inside the train, cinematic shot by Plan B Film Production.

MTR

TV Commercial

TV Commercial Campaign
Urban Energy • Narrative Flow • High Contrast

PlanB_Film_Director_Manlam_Cathay_Samsonite

Cathay Pacific

Online Video

Samsonite Luggage Showcase | Online Video Campaign
Premium Travel • Product Hero • Lounge Atmosphere

cam crew working_AI.jpg

Let’s Build Your

NEXT CREATIVE PROJECT TOGETHER

Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.


Get in touch with our team — we are ready to assist, advise and bring your vision to life.

bottom of page