Eau Thermale Avène x Cecilia So｜Aqua Cream-in-Gel TVC Campaign

Plan B Film Production Ltd presents a visually striking television commercial for Eau Thermale Avène’s Aqua Cream-in-gel, featuring the radiant Cecilia So (蘇麗珊). This campaign utilizes a surreal narrative device where two Cecilia Sos interact within a single frame, engaging in a dialogue about the secrets to maintaining deep skin hydration.
Set in a pristine, minimalist white studio environment, the production emphasizes the brand's medical-grade purity and refreshing texture. Under the direction of Tao Lam and the cinematography of D.O.P. Tat Gor, the film seamlessly blends technical precision with artistic elegance. To achieve the seamless "dual-talent" effect, the production involved complex motion coordination and high-end post-production. Collaborating with WeiWeiWei Studio for CG and 18andahalf for post-production, we delivered a polished, futuristic aesthetic that positions Avène as the ultimate solution for hydrated, healthy skin.