Eau Thermale Avène｜The Hydration Dialogue Skincare Campaign

Plan B Film HK produced this highly engaging digital campaign for Eau Thermale Avène, bridging expert professional opinion with modern social media influence. The video features a specialized dialogue between Will Wong (Professional MUA)—known for collaborating with top HK celebrities—and Pumpkin Jenn (Renowned HK KOL)—a go-to source for beauty skills among her followers.
Filmed in a signature minimalist white studio setting, the production uses clean visuals and high-definition beauty insert shots to emphasize the product's efficacy. The conversation explores professional application techniques versus daily user habits, providing valuable insights for a broad beauty audience. Directed by Tao Lam and produced by Inma Yip, this project showcases our expertise in blending authentic interviews with polished commercial aesthetics for effective beauty content marketing.