Avène x Keung To｜Sunblock Skincare Online Campaign
BRAND
Avene
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
9 June 2021
OVERVIEW
Plan B Film HK collaborated with Eau Thermale Avène to create a high-impact digital campaign starring Hong Kong superstar Keung To (姜濤). This project highlights the Very High Protection (SPF50+) Sun Care range, emphasizing the brand's medical expertise in skin safety combined with a vibrant, active lifestyle.
Set against a bright, sun-drenched aesthetic, the production captures Keung To’s energetic persona while showcasing the product's invisible, breathable texture. Directed by Tao Lam and produced by Inma Yip, the film utilizes crisp cinematography and dynamic pacing to appeal to a modern, youth-oriented audience. By blending high-fashion beauty lighting with an approachable, high-energy atmosphere, we successfully positioned Avène Sunblock as the essential "invisible shield" for daily urban and outdoor life. This project demonstrates our production house’s expertise in celebrity-led beauty marketing and high-impact digital commercial production.
CREDIT LIST
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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