Estée Lauder x Janice Man｜The Discovery MicroGravity Campaign

Plan B Film HK presents the foundational first chapter of the Estée Lauder digital series, starring the radiant Janice Man (文詠珊). Titled "The Discovery," this episode establishes the campaign's narrative heart, focusing on the intimate moment a woman discovers the transformative potential of the #MicroGravity skincare technology.
Set within a minimalist, sun-drenched home environment, the production utilizes high-key, clean and bright lighting to create an atmosphere of morning freshness and purity. Moving away from heavy theatricality, the film features naturalistic acting from Janice, capturing her genuine reaction to the product’s "first drop." Directed by Tao Lam, the visual style emphasizes soft textures and airy compositions, mirroring the lightweight yet powerful nature of the essence. This project showcases our production house’s expertise in lifestyle beauty storytelling, natural lighting design, and celebrity-led brand launches, setting the stage for a journey of total skin transformation.