Dermacept C25 x Hin Cheung｜Skincare Online Campaign
BRAND
Dermacept
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
31 May 2022
OVERVIEW
Plan B Film Production is proud to present the Dermacept C25 viral commercial featuring Hin Cheung, designed with a bold, premium aesthetic tailored for modern men’s skincare. The film adopts a dark, stylish visual language, blending cinematic lighting with CG effects to elevate the intensity and sophistication of the product story.
The narrative focuses on the transformative power of C25. Through dynamic CG particles, abstract energy patterns, and clean macro visuals, the commercial communicates the serum’s potency while maintaining an elegant, masculine tone. Hin Cheung’s confident performance anchors the film—projecting control, refinement, and a modern grooming attitude.
The visual direction embraces contrast:
• Dark studio mood paired with glowing C25 highlights
• Premium minimalism combined with CG scientific cues
• Close-up textures and shadows enhancing the sense of depth and luxury
Smooth transitions, slow-motion accents, and precise camera moves intensify the emotional appeal, positioning Dermacept C25 as a high-performance solution crafted for men who value quality.
Designed as a viral-style online video, the piece balances premium aesthetics with strong attention-grabbing imagery—making it both visually striking and highly shareable.
CREDIT LIST
Client: @DermaceptHKOfficial
Agency: @AIR Concepts
Featuring: @張敬軒 Hins Cheung
Production House: Plan B Film
Director: Tao Lam, Manlam
Producer: Inma Yip
Art Director: Chu Fung, GK
PM: Tommy
DOP: Quinton
Post Production: 3J8K
Post House Producer: Marco
Offline Editor: Lu
Online Editor: Henry
BEHIND THE SCENES
The Dermacept C25 x Hin Cheung Skincare Online Campaign, produced by Plan B Film Production, was developed with a focus on premium masculinity and modern skincare storytelling. The visual concept centers on contrast—balancing dark studio moods with glowing C25 highlights to express potency, control, and refinement.
During production, cinematic lighting, precise camera movement, and controlled pacing were used to sculpt depth and texture. CG elements, including abstract energy particles and subtle light accents, were carefully integrated to visualize the serum’s active performance while maintaining a clean, elegant aesthetic.
Hin Cheung’s confident and restrained performance anchors the film, reinforcing a contemporary grooming attitude defined by clarity, confidence, and quality.
Dermacept C25 x Hin Cheung skincare online campaign, produced by Plan B Film Production, showcasing premium lighting, CG-driven visuals, and modern men’s grooming storytelling.
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