Guerlain x Louis Koo｜Be Beautiful Skincare Online Campaign

Plan B Film HK presents a refined digital campaign for GUERLAIN, starring international screen legend Louis Koo (古天樂). In this "Be Beautiful" series, the production moves away from traditional commercial sets into a meticulously designed premium home environment, reflecting the quiet luxury and personal ritual at the heart of the Abeille Royale collection.
The visual narrative focuses on Louis Koo’s morning routine, capturing his authentic self in a space that balances modern elegance with a sense of sanctuary. Under the direction of Tao Lam, the film utilizes soft, naturalistic lighting to highlight the amber glow of the honey-infused products against a warm, sophisticated interior palette. This project showcases our production house’s expertise in lifestyle branding, premium set curation, and high-end celebrity commercial production, emphasizing that true beauty begins with a private moment of self-care.