Vitae Face Gym x Fala Chen|Online Campaign Video
BRAND
Vitea
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
2 April 2023
OVERVIEW
Plan B Film Production is pleased to present the Director’s Cut online video for Vitae Face Gym, featuring actress Fala Chen. Designed with a bold, energetic aesthetic, the film embraces a vibrant pink set, dynamic camera movements, and a sporty visual style to introduce Vitae’s facial services in a fresh and engaging way.
The creative direction emphasizes movement, rhythm, and confidence—mirroring the concept of “facial fitness.” Through lively transitions, upbeat pacing, and expressive performance moments, the video frames skincare as an empowering and modern lifestyle practice. Fala Chen’s athletic yet elegant presence anchors the film’s identity, blending beauty with a sense of strength and motivation.
The set design combines vivid pink tones, sleek geometric shapes, and studio lighting to build a visually striking environment. Camera sweeps, quick cuts, and choreographed motion add energy and momentum, while close-up details highlight the precision and care behind the brand’s facial techniques.
This Director’s Cut showcases how motion, color, and attitude can redefine the beauty service narrative—positioning Vitae Face Gym as a contemporary, youthful, and performance-driven experience. From concept to final execution, the project reflects Plan B Film Production’s commitment to crafting visually impactful storytelling tailored for modern digital audiences.
CREDIT LIST
Client: Vitae Face Gym X 陳法拉
Agency: Society
Production House: PlanBfilmhk
Director: Taolam, Manlam
Producer: Inma
DP: Tat Gor
Gaffer: Tak Gor
Art Director: GK
Production Manager: 權哥
Post Production: 18andahalf
Producer: Ling
Offline Editor: Toby
Online Editor: Lavi
Colorist: 冠
Audio Mixing: Ball Ball
CG: 圍威喂 Wai Wai Wai Studio
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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