Eau Thermale Avène｜The Success Story Classic Campaign

Plan B Film HK revisits one of its most iconic 2017 collaborations for Eau Thermale Avène. Titled "The Success Story," this commercial parodies classic success-story interview patterns to address the widespread issue of sensitive skin in Hong Kong’s urban environment.
Starring the legendary "DoDo" Cheng (鄭裕玲) and the comedy duo I Love You Boyz (Donald & Jim), the narrative humorously suggests that one doesn't need to immigrate to another country to escape skin sensitivity. Instead, the "ultimate solution" is found in Avène’s specialized creams. Directed by Tao Lam and produced by Inma Yip, the film utilizes a fast-paced comedy style to turn a medical skincare concern into an entertaining cultural conversation. This project exemplifies our production house's strength in satirical storytelling and creative concept execution, proving that effective skincare marketing can be both informative and hilariously relatable.