Neutrogena x Charlene Choi｜Glowing Skin Routine Online Campaign

Plan B Film HK presents a vibrant and contemporary digital campaign for Neutrogena, starring the iconic Charlene Choi (阿Sa). Designed with a high-energy viral aesthetic, the production transforms the set into a sprawling, modern makeup studio backstage. This "behind-the-scenes" narrative provides an intimate yet professional look at how a superstar maintains her flawless complexion amidst the chaos of a high-profile shoot.
The film features Charlene in a candid, conversational role, sharing her essential skincare tips with her makeup artist and assistants. Set against a clean, white contemporary studio backdrop, the production utilizes bright, high-key lighting to emphasize the "Glowing Skin" theme. Directed by Tao Lam, the visual style blends fast-paced "vlog-style" camera movements with high-definition beauty close-ups. This project demonstrates our production house’s expertise in narrative-driven commercial production, set-within-a-set art direction, and celebrity-led influencer-style marketing, delivering a relatable yet aspirational brand message.