CANMAKE Crayon Matte Lip | Beauty Product TV Commercial

This CANMAKE Crayon Matte Lip commercial features Tracy Chu in a bright, colourful and Japanese-inspired beauty campaign.
Created to highlight the lipstick product, the film uses sharp imagery, vivid colour treatment and a clean beauty commercial style to bring out the product’s youthful and playful appeal. The visual direction feels fresh and energetic, with a strong focus on colour, texture and the charm of the lip product.
The overall treatment follows a Japanese-style beauty advertising tone, combining bright lighting, colourful styling and product-focused framing. Through close-up beauty shots and clear product moments, the commercial presents CANMAKE Crayon Matte Lip as a fun, accessible and visually attractive cosmetics item for everyday use.
As a beauty product commercial produced by Plan B Film, the project demonstrates a vivid and polished approach to cosmetics advertising, using colour, brightness and sharp visual execution to make the lipstick product stand out.