Darlie × Keung To | Sport & Motion Toothpaste TVC
BRAND
Darlie
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
9 July 2025
PROJECT OVERVIEW
This Darlie toothpaste TVC featuring Keung To is built around sport, motion and a strong sense of freshness.
Fast camera choreography, directional lighting and punchy editing create continual momentum, while bold colour environments reinforce an active, youthful brand image.
The visual approach keeps both performance and product communication clear within a highly energetic style. Controlled movement and precise transitions allow the film to feel fast without losing focus on Keung To or the toothpaste message.
Directed by Taolam, the film presents a polished sport-led interpretation of the Darlie brand for contemporary audiences.
PRODUCTION CREDITS
Client: Darlie
Agency: Sunny Idea
Featuring: Keung To
Production House: Invisible Lab
Producer: Ying Ying Wong
Director: Taolam
Assistant Director: Manlam
DP: Sze Long
Gaffer: Hero
Art Director: GK
Stylist: Dawn
Production Manager: Raymond
Make up: Ide
Hair: Dave
Post Production: Eighteen and a half @eighteenandahalf
Producer: Ling @lingtoni119
Offline Editor: Erick
Online Editor: Tracy @tracylee_car
Colorist: 聰 @chungchow1945
CG: Will
Audio Mixing: Ball Ball @labroe_lee
Explore more Darlie × Keung To campaigns: Sport & Motion TVC · Performance-Led TVC · 2022 Youth Ensemble TVC
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