Darlie x Keung To｜TVC Brand Campaign
BRAND
Darlie
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
14 July 2022
PROJECT OVERVIEW
Plan B Film Production is excited to introduce the Darlie × Keung To TVC, a high-energy commercial designed with bold, vibrant visuals and fast-paced dynamic movement. The film captures Keung To’s sporty confidence and natural charm, positioning Darlie with a youthful, active identity that resonates with modern audiences.
The creative approach blends swift camera motions, clean directional lighting, and punchy editing rhythms to build a sense of speed and freshness. Each scene is designed to feel in motion—reflecting both Keung To’s dynamic personality and the invigorating qualities associated with the Darlie brand. The result is a visual experience that feels bright, modern, and full of momentum.
Sporty styling elevates the film’s energetic tone, with Keung To moving through bold color environments that emphasize strength and liveliness. These sequences combine lifestyle performance with stylized movement, making the commercial feel both aspirational and playful.
Tight framing, smooth action-driven transitions, and crisp visual accents help communicate a sense of power and freshness—mirroring the core product message. The entire TVC delivers a vibrant, contemporary look that aligns with the brand’s direction and Keung To’s iconic youthful appeal.
PRODUCTION CREDITS
Client: Darlie
Agency: Narrow Door
Production House: Plan B Film Production
Featuring: #姜濤
Director: Manlam
Producer: Inma
Cast: Keung To, HongJ, Kids, Ngayan, Szelo, Yeefu, Cardi, Charcoal (doggie)
DP: Chow
Focus puller: Kelvin Lam Sing Yau
Cam assistant: Jimmy Sheung yat chun
Gaffer: Carter wong ying kit
Best boy: Louis Leung , Lee chi Tsz, Tsang Cheung Lun
Art Director: Paperskin GK
Assistant: Yung, Meat Ding
Make up & hair: Kawa, Kayley
Production Manager: Tommy Liu
Production: Lo, Bon Bon, Ben
Post Production: Chop & Chop Ltd
Producer: Alvin
Offline Editor: Emmy
Online Editor: Shan
Colorist: Kwun
Audio Mixing: Yip
BEHIND THE SCENES
The Darlie X Keung To Toothpaste TVC was produced by Plan B Film Production with a strong focus on energy, rhythm, and contemporary visual storytelling. During production, the team worked closely with talent and creative partners to capture expressive performances that reflect the brand’s youthful spirit and confident personality. Every scene was carefully structured to balance performance-driven moments with bold visual composition, ensuring the commercial feels lively, engaging, and memorable.
Behind the scenes, meticulous attention was given to camera movement, lighting design, and art direction to enhance the overall visual impact. From dynamic framing to refined set details, the production process emphasized clarity, pace, and modern aesthetics. These behind-the-scenes moments offer a closer look at how creative direction, on-set collaboration, and production craft came together to bring the Darlie campaign to life.
Behind-the-scenes gallery of the Darlie X Keung To Toothpaste TVC, produced by Plan B Film Production, showcasing on-set performances, creative direction, and commercial production craft in Hong Kong.
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