Diane Be True｜The No-Budget Nature Documentary Brand Film
BRAND
Diane Be True
TYPE
Online Video
CATEGORY
Health
LAUNCH DATE
10 October 2021
OVERVIEW
Plan B Film presents a high-concept "fake documentary" for Diane Be True, created in collaboration with Spoon Digital. The project features the legendary Mike Director (Mike導), known for his eccentric and raw television style, in an interview-led narrative about the brand’s natural shampoo ingredients.
Directed by Manlam, the commercial adopts a self-aware, "No Budget" comedy tone. It parodies ecological documentaries, using intentionally funny visual effects and Mike’s signature deadpan humor to highlight Diane Be True's commitment to natural and botanical ingredients. This project showcases Plan B Film’s ability to execute meta-humor and character-driven storytelling, successfully bridging the gap between niche internet culture and mainstream brand messaging for 2025.
CREDIT LIST
Production House: Plan B Film
Client: Diane Be True
Agency: Spoon Digital
Director: Manlam
Producer: Inma Yip
Featured Talent: Mike Director (Mike導 / 劉諾衡)
#PlanBFilm #PlanBFilmHK #DianeBeTrue #MikeDirector #Mike導 #SpoonDigital #Mockumentary #ManlamDirector #EcoFriendlyBeauty #NoBudgetStyle #CommercialComedy #HongKongAdvertising #DigitalBrandedContent #VeganBeauty #CreativeStorytelling
Official Portfolio: www.planbfilmhk.com
Business Inquiries: info@planbfilmhk.com
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
EXPLORE MORE
VIDEO PRODUCTION WORKS by TYPE
Discover more commercial, online video, corporate and motion graphic projects crafted for different brands, industries and campaign objectives.
Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.