Estée Lauder x Laurinda Ho|Flawless Sculpted Look Beauty Campaign
BRAND
Estée Lauder
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
14 February 2019
OVERVIEW
Plan B Film HK joined forces with Invisible Lab to produce this holiday exclusive for global prestige brand Estée Lauder, starring the elegant Laurinda Ho (何超蓮). The campaign centers on the sophisticated "Instant Flawless Sculpt" technique, blending luxury skincare benefits with high-performance makeup artistry.
Under the direction of Tao Lam and led by producer Ying Ying Wong, the production elevates the traditional makeup tutorial into a cinematic experience. By utilizing advanced Cinematic Lighting and high-contrast art direction, we captured the intricate details of the product’s texture and its immediate transformative effect on the skin. The visual narrative transitions seamlessly from intimate beauty close-ups to a radiant festive finale, demonstrating our signature approach to luxury beauty aesthetics and narrative-driven commercial production. This project stands as a benchmark for premium digital content in the Hong Kong beauty market.
CREDIT LIST
CLIENT: Estée Lauder
FEATURING: Laurinda Ho (何超蓮)
DIRECTOR: TAO LAM
PRODUCER: YING YING WONG
PRODUCTION HOUSE: Invisible Lab / Plan B Film HK
#planbfilmhk #InvisibleLab #EsteeLauderHK #LaurindaHo #何超蓮 #FestiveRadiance #HolidayBeauty #MakeupTutorial #FlawlessSkin #DirectorTaoLam #ProducerYingYingWong #LuxuryAdvertising #VideoProductionHK #OnlineVideoHK #廣告制作 #何超蓮廣告 #聖誕妝容
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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