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Estée Lauder x Laurinda Ho|Festive Flawless Beauty Christmas Campaign

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BRAND

Estée Lauder

TYPE

Online Video

CATEGORY

Beauty

LAUNCH DATE

14 February 2019

PROJECT OVERVIEW

Plan B Film HK, in strategic partnership with Invisible Lab, presents a dazzling holiday campaign for global beauty leader Estée Lauder, starring the elegant Laurinda Ho (何超蓮). This project was designed to capture the magic of the Christmas season while providing practical, high-end beauty solutions for the modern woman.
The production serves a dual purpose: an aspirational brand film and a detailed professional makeup tutorial. Under the creative direction of Tao Lam, the film guides the audience through the "Festive Flawless" ritual, showcasing how to achieve a sculpted, camera-ready look using Estée Lauder’s signature holiday collection. Set against a warm, sophisticated festive backdrop, the production utilizes premium lighting to emphasize the luminous textures of the products and Laurinda’s radiant complexion. This campaign exemplifies our ability to merge educational content with luxury commercial aesthetics, delivering a high-conversion digital experience for the holiday market.

PRODUCTION CREDITS

CLIENT: Estée Lauder

FEATURING: Laurinda Ho (何超蓮)

DIRECTOR: TAO LAM

PRODUCER: YING YING WONG

PRODUCTION HOUSE: Invisible Lab / Plan B Film HK

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