Guerlain x Louis Koo｜Be Beautiful Skincare Online Campaign
BRAND
Guerlain
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
16 August 2021
OVERVIEW
Plan B Film HK presents a refined digital campaign for GUERLAIN, starring international screen legend Louis Koo (古天樂). In this "Be Beautiful" series, the production moves away from traditional commercial sets into a meticulously designed premium home environment, reflecting the quiet luxury and personal ritual at the heart of the Abeille Royale collection.
The visual narrative focuses on Louis Koo’s morning routine, capturing his authentic self in a space that balances modern elegance with a sense of sanctuary. Under the direction of Tao Lam, the film utilizes soft, naturalistic lighting to highlight the amber glow of the honey-infused products against a warm, sophisticated interior palette. This project showcases our production house’s expertise in lifestyle branding, premium set curation, and high-end celebrity commercial production, emphasizing that true beauty begins with a private moment of self-care.
CREDIT LIST
CLIENT: GUERLAIN
AGENCY: SPRING PR
DIRECTOR： TAO LAM
PRODUCER: INMA YIP
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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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