Guerlain x Kay Tse｜Personalised Beauty Redefined Online Campaign
BRAND
Guerlain
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
29 September 2019
PROJECT OVERVIEW
Plan B Film HK presents a sophisticated digital commercial for GUERLAIN, starring Hong Kong music icon Kay Tse (謝安琪). This campaign redefines personalized beauty by translating the bespoke product experience into a luxurious, high-fashion visual narrative.
The production utilizes a stunning dark and gold premium studio set. This rich aesthetic allows for the use of complex dynamic lighting, where focused beams and moving shadows accentuate the contours of Kay Tse’s face and the intricate details of Guerlain’s packaging. Directed by Tao Lam, the film blends high-energy sequences with elegant beauty shots, capturing the confidence and individuality that personalized makeup offers. This project showcases our production house’s expertise in premium art direction, advanced studio lighting techniques, and celebrity luxury branding, delivering a bold and modern representation of the Guerlain heritage.
PRODUCTION CREDITS
CLIENT: GUERLAIN
STARRING: Kay Tse (謝安琪)
AGENCY: SPRING PR
DIRECTOR: TAO LAM / MANLAM
PRODUCTION HOUSE: Plan B Film HK
Official Website: www.planbfilmhk.com
Business Inquiry: info@planbfilmhk.com
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