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Hang Seng Bank|Signature Private Banking Wealth Management Campaign

Plan B Film presents a sophisticated campaign for Hang Seng Bank Signature Private Banking, conceptualized by the creative agency MAD. The core narrative focuses on the delicate and important process of intergenerational wealth transfer.
The film, directed by Tao Lam and produced by Inma Yip, portrays the passing of legacy.

Production House: Plan B Film

Client: Hang Seng Bank (恒生銀行)

Agency: MAD

Director: Tao Lam

Producer: Inma Yip


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Official Portfolio: www.planbfilmhk.com

Business Inquiries: info@planbfilmhk.com

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