Bank of China｜Cheers Card Online Campaign

Plan B Film Production is delighted to present the Bank of China (Hong Kong) “Cheers Card: Feel Every Moment Together” Online Campaign, a warm and emotionally driven film that traces the milestones of a man’s life—from carefree moments shared with childhood friends to the treasured experiences he now creates with his own family. Through a heartfelt narrative and touching visual moments, the commercial highlights the idea that every stage of life carries value, connection, and reason for celebration.

The storytelling unfolds through a series of intimate, carefully paced scenes that reflect different chapters of the protagonist’s journey. Youthful memories, early career struggles, friendship bonds, and tender family interactions are interwoven to present a complete emotional arc. This progression reinforces the campaign’s message: life is made meaningful by the moments we share, and the BOCHK Cheers Card is designed to accompany and enrich these experiences.

Warm lighting, nostalgic color palettes, and natural performance direction help shape an atmosphere of sincerity and emotional resonance. Each transition elegantly bridges past and present, creating a sense of continuity that mirrors the protagonist’s evolving life. Subtle visual details—gestures, expressions, and quiet pauses—deepen the storytelling and connect viewers with the character’s personal reflections.

From early conceptualization to execution, the Online Video Campaign focuses on crafting a cinematic narrative that feels relatable and heartfelt. The final film positions the Cheers Card not merely as a financial tool, but as a companion that supports everyday milestones, joyful moments, and meaningful connections throughout one’s life journey.