HSBC｜Digital Exchange Beyond Media Brand Film
BRAND
HSBC
TYPE
Corporate Video
CATEGORY
Branding
LAUNCH DATE
15 April 2018
PROJECT OVERVIEW
This corporate video is part of the HSBC Commercial Banking Digital Exchange series, highlighting how HSBC supports the growth of local enterprises through digital innovation.
Using Beyond Media Global Limited as a case study, the video demonstrates how HSBC’s Digital Exchange enables businesses to connect, collaborate, and scale more efficiently. Plan B Film enhanced the storytelling with digital visual effects, motion elements, and a modern, viral-inspired setup—bringing abstract digital solutions into a clear, visual narrative.
By blending real business environments with technology-led visuals, Plan B Film translated HSBC’s commercial banking proposition into an engaging story of partnership, innovation, and sustainable growth.
PRODUCTION CREDITS
CLIENT: HSBC
AGENCY: GREY HONG KONG
PRODUCTION HOUSE: INVISIBLE LAB
DIRECTOR: TAOLAM
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