Huggies｜Platinum Magic Comfort Diaper Pants TVC Campaign
BRAND
Huggies
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
23 September 2021
PROJECT OVERVIEW
Plan B Film presents the launch of the newly upgraded Huggies Platinum Magic Comfort Diaper Pants. Working with Havas Worldwide, we developed a visual concept that uses "Clouds" as a central metaphor for extreme comfort and lightness.
The commercial, directed by Tao Lam, visually interprets the feeling of comfort and ease. By blending tender moments with soft cinematography, Plan B Film effectively conveys the campaign's message. This project demonstrates our studio's expertise in creating compelling visual narratives for brand campaigns, aiming for a modern visual standard.
PRODUCTION CREDITS
Production House: Plan B Film
Client: Huggies Hong Kong
Agency: Havas Worldwide
Director: Tao Lam
Producer: Inma Yip
#PlanBFilm #PlanBFilmHK #Huggies #HuggiesHK #HavasWorldwide #TaoLamDirector #InmaYip #CommercialProduction #CampaignProduction #CommercialProductionHK #HighEndCinematography #BrandCampaign #FilmProduction
Official Portfolio: www.planbfilmhk.com
Business Inquiries: info@planbfilmhk.com
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