Innisfree｜My Cushion Define Your Style Beauty Campaign
BRAND
Innisfree
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
15 April 2018
OVERVIEW
Plan B Film HK partnered with INNISFREE to produce a colorful and energetic digital campaign for the "My Cushion" collection. Starring the charismatic Joyce Cheng (鄭欣宜), the video uses a creative and playful metaphor to demonstrate product customization.
The narrative features a "mascot boy" character who changes outfits to represent the diverse range of cushion case designs and finishes available at Innisfree. Directed by Tao Lam and produced by Inma Yip, the film follows Joyce as she guides the audience through the process of matching their makeup to their personal fashion style. This project showcases our production house’s expertise in stylized art direction, visual storytelling, and influencer-led beauty marketing, blending K-beauty aesthetics with high-energy local talent to drive brand engagement.
CREDIT LIST
Client: INNISFREE
Featuring: Joyce Cheng (鄭欣宜)
Director: TAO LAM
Producer: INMA YIP
Production House: Plan B Film HK
Inquiries: info@planbfilmhk.com
#planbfilmhk #INNISFREE #JoyceCheng #鄭欣宜 #MyCushion #InnisfreeHK #KBeauty #CustomBeauty #StylizedAdvertising #DirectorTaoLam #ProducerInmaYip #VideoProductionHK #ProductionHouseHongKong #OnlineVideoHK #MakeupTutorial #廣告制作 #網絡廣告 #美妝影片製作
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