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KATE TOKYO x Chrissie Chau|Chapter I Beauty Campaign

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BRAND

Kate Tokyo

TYPE

Online Video

CATEGORY

Beauty

LAUNCH DATE

16 April 2018

OVERVIEW

Plan B Film HK presents the visually arresting launch of the KATE TOKYO brand trilogy: "Chapter I: Beyond Boundaries, Where Charm Begins." Starring brand icon Chrissie Chau (周秀娜), this opening installment establishes the series' signature aesthetic—a sophisticated, dark cool-toned theatrical stage.
Directed by Tao Lam and produced by Inma Yip, the film utilizes high-contrast lighting and dramatic stage compositions to symbolize the courage required to step outside societal "boxes." By placing Chrissie within a series of evolving spotlight scenarios, the narrative mirrors her own journey of breaking rules and unleashing inner strength. This project demonstrates our production house's expertise in stylized art direction and cinematic beauty storytelling, creating a powerful visual identity that perfectly aligns with KATE TOKYO’s "No More Rules" philosophy.

CREDIT LIST

Client: KATE TOKYO

Agency: SPRING PR

Featuring: Chrissie Chau (周秀娜)

Director: TAO LAM

Producer: INMA YIP

Production House: Plan B Film HK

Inquiries: info@planbfilmhk.com


#planbfilmhk #KATETOKYO #ChrissieChau #NoMoreRules #Chapter3 #EmbraceChange #DarkAesthetic #CinematicBeauty #DirectorTaoLam #ProducerInmaYip #VideoProductionHK #ProductionHouseHongKong #MakeupCommercial #OnlineVideoHK #廣告制作 #周秀娜 #美妝影片製作

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This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.

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