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Know No Pain Migraine Experience|Healthcare Experiment Online Video| ft. Min Chen

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BRAND

Pfizer

TYPE

Online Video

CATEGORY

Health

LAUNCH DATE

16 September 2024

PROJECT OVERVIEW

This online campaign showcases Plan B Film’s experience in producing healthcare and pharmaceutical advertising through an experimental, content-driven format.

Featuring Lin Min Chen, the project is structured around a controlled experiment that observes two migraine patients placed in different environmental settings. Through real-time reactions and symptom comparison, the video explores how surroundings and conditions can influence migraine experiences. A professional doctor is introduced to analyse and explain the observed symptoms, translating medical insight into accessible information for the audience.

Inspired by Japanese television program formats, the visual and narrative approach adopts a structured, observational style—balancing informative content with engaging entertainment. The production combines studio-based experimentation, guided hosting, and expert commentary to create a format that feels both credible and approachable.

Designed for digital platforms, this project reflects Plan B Film’s capability in handling regulated healthcare communication while delivering creative storytelling that remains clear, responsible, and audience-friendly.

PRODUCTION CREDITS

Client: Pfizer
Featuring / Host: Lin Min Chen 林明禎
Agency: McCann Health
Production House: Full Booking Ltd

Director: Tao Lam
Producer: Ting @ Full Booking Ltd
Assistant Director: 何笑
Director of Photography: Sze Long
Gaffer: Tim
Art Director: GK
Stylist: 0B
Production Manager: Raymond
Make Up: Ide
Hair: Dave

Post Production: Uncle
Producer: Sandy
Offline Editor: Sing
Online Editor: Jason
Colorist: 全
Audio Mixing: 聰

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