Manulife x RubberBand｜Living Your Best Life Music Video Campaign
BRAND
Manulife
TYPE
Online Video
CATEGORY
Branding
LAUNCH DATE
18 August 2020
OVERVIEW
Plan B Film presents a soulful collaboration between Manulife and the renowned Hong Kong band RubberBand. This hybrid Music Video Commercial (MV TVC), directed by Manlam, moves beyond traditional insurance advertising by utilizing the emotional resonance of music to communicate the brand's core values.
Creatively spearheaded by mcgarrybowen, the film captures authentic moments of resilience and joy, mirrored by RubberBand’s powerful performance. The production highlights Plan B Film's expertise in blending high-end cinematography with rhythmic storytelling, creating a branded content piece that feels personal yet professional. This project serves as a prime example of how Manulife connects with the Hong Kong community through culture and melody, ensuring a message of protection that truly "sings."
CREDIT LIST
Production House: Plan B Film
Client: Manulife (宏利)
Agency: mcgarrybowen
Director: Manlam
Featured Talent: RubberBand (Hong Kong Band)
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
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