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Mentholatum x Eliza Sam|Anti-Mosquito Spray TVC Campaign

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BRAND

Mentholatum

TYPE

TV Commercial

CATEGORY

Health

LAUNCH DATE

12 June 2022

PROJECT OVERVIEW

Plan B Film Production is delighted to present the Director’s Cut of the Mentholatum Anti-Mosquito Spray TVC, starring Eliza Sam(岑麗香). Set in a bright and breezy outdoor environment, the commercial adopts a playful, approachable tone to communicate the product’s effectiveness in a fun and family-oriented way.

The narrative introduces a cute mosquito mascot, adding humor and visual charm as Eliza demonstrates how the spray works. Her cheerful, lively performance creates an engaging contrast with the mascot’s exaggerated reactions, making the message clear, memorable, and entertaining for viewers of all ages.

A lovely child actor accompanies Eliza, reinforcing the family-centered theme. Their natural interactions—laughter, exploration, and shared moments—highlight the importance of gentle yet reliable mosquito protection when spending time outdoors.

Visually, the film uses warm sunlight, fresh greenery, and soft motion to create an inviting outdoor setting. Dynamic movement and expressive reactions give the piece a light, energetic rhythm. The overall mood is spirited but relaxed, reflecting the freedom and comfort families seek during outdoor activities.

In this Director’s Cut version, extended character moments and enhanced comedic beats add depth to the storytelling, elevating both the entertainment value and the clarity of the product message. The final piece positions Mentholatum’s anti-mosquito spray as a trusted, family-friendly companion—keeping adventures fun and worry-free.

PRODUCTION CREDITS

CLIENT: Mentholatum 

Featuring: 岑麗香, 香香 

AGENCY: Sunny Idea

DIRECTOR: Manlam

PRODUCER: Inam Yip

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