Nestlé Quick-Thickener Series | Nutrition Product Online Campaign

Plan B Film Production created this series of online commercials for Nestlé Quick-Thickener with a product-oriented visual approach, focusing on clear product communication and efficient production execution.
Instead of building multiple realistic home environments on location, we extensively used CG to create the backgrounds and surrounding environments. This approach reduced the time required for physical set changes during production while giving the campaign a more distinctive visual identity.
Rather than recreating an authentic home setting, we developed a stylised and slightly surreal domestic world with vibrant colour combinations. The bold visual treatment helps the product stand out immediately while creating an energetic and eye-catching look across the commercial series.
Product communication remained the key priority throughout the execution. Clean compositions, direct product demonstrations and clearly structured visuals were used to present the product features in a simple and accessible way.
By combining live-action production with CG environments, the campaign achieves a colourful, product-focused visual style while maintaining an efficient production workflow.