Neutrogena x Charlene Choi｜Radiant Skin TVC Campaign

This skincare TVC for Neutrogena, featuring Charlene Choi (阿Sa）, was produced to convey a youthful and radiant image through a natural and relatable visual narrative. The film highlights the idea of maintaining youthful, bright, and healthy-looking skin, presenting the product benefits in a way that feels light, approachable, and aspirational.

From a production perspective, the visual approach emphasizes clean and natural lighting to enhance skin tone and texture, avoiding artificial or overly stylised treatments. Camera movement was designed to feel free and organic, with handheld shots used to create a sense of intimacy and spontaneity. The primary location—a shared office dressed to resemble a young woman’s home—was chosen to reinforce a familiar and lived-in atmosphere.

Performance direction focused on capturing Charlene’s lively energy through expressive, feminine gestures and playful movement. The colour palette centres around white as the base tone, accented with soft pinks, natural blues, and touches of green, supporting a fresh and youthful visual mood while maintaining a refined skincare aesthetic.

The final film balances brand clarity with natural storytelling, delivering a polished TVC that communicates Neutrogena’s skincare message with warmth, authenticity, and visual elegance.