Eau Thermale Avène｜Sterile Production Standards Brand Film

Plan B Film HK is proud to showcase this foundational campaign for Eau Thermale Avène, produced during the brand's early entry into the Hong Kong market. To establish trust and medical authority, the commercial features the iconic Carol "DoDo" Cheng (鄭裕玲) in a sophisticated doctor persona.
Directed by Tao Lam and produced by Inma Yip, the film focuses on the revolutionary "Sterile Cosmetics" (Tolérance EXTRÊME) production technology. By utilizing a clean, clinical visual style and professional set design, we positioned the brand as a leader in sensitive skincare safety. Carol Cheng’s authoritative yet approachable delivery was instrumental in educating the Hong Kong public on Avène’s unique heritage and sterile manufacturing process. This project remains a key example of our production house’s expertise in expert-led brand launches and pharmaceutical-grade beauty advertising.