Neutrogena x Charlene Choi｜Skincare Brand Campaign
BRAND
Neutrogena
TYPE
Online Video
CATEGORY
Beauty
LAUNCH DATE
28 December 2020
OVERVIEW
Plan B Film HK collaborated with Neutrogena to launch their 2020 digital campaign starring Hong Kong icon Charlene Choi (蔡卓妍 / Ah Sa). The project focused on a theme of accessible, authentic beauty and everyday efficacy.
Moving away from stylized studio backdrops, the production was set within a carefully designed natural home environment. This casual, real-life setting utilizes warm, inviting lighting and composition to create a sense of intimacy and trust with the audience. Directed by Tao Lam and produced by Inma Yip, the film captures Charlene’s natural charm and vibrant energy. The visual style, emphasizing clear, healthy skin in an everyday context, successfully reinforced Neutrogena’s positioning as a reliable, daily-use skincare solution. This campaign showcases our expertise in lifestyle content creation and relatable brand storytelling.
CREDIT LIST
CLIENT: NEUTROGENA
AGENCY: TRIBAL DDB
DIRECTOR: TAOLAM
PRODUCER: YING YING
PRODUCTION HOUSE: INVISIBLE LAB
RELATED WORKS
This featured work showcases Plan B Film Production’s approach to commercial video production, combining strong visual storytelling, brand-focused execution, and production expertise. From concept development to filming and post-production, each project is crafted to support the campaign message and create meaningful audience impact.
EXPLORE MORE
VIDEO PRODUCTION WORKS by TYPE
Discover more commercial, online video, corporate and motion graphic projects crafted for different brands, industries and campaign objectives.
Let’s Build Your
NEXT CREATIVE PROJECT TOGETHER
Whether you have a new campaign, a brand initiative or an idea still in its early stages, we are here to help shape it into a story worth telling.
Get in touch with our team — we are ready to assist, advise and bring your vision to life.