Nurtec | One Take to Stop Migraine | feat. Min-Chen Lin
BRAND
Nurtec
TYPE
Online Video
CATEGORY
Health
LAUNCH DATE
16 September 2024
PROJECT OVERVIEW
Built around the line Headache Relief in One Take, this Nurtec ODT campaign places Min-Chen Lin inside a handcrafted blue miniature city inspired by the bright rhythm and visual playfulness of Japanese commercials. The stylised environment turns migraine relief into an immediate on-screen experience. Dynamic movement, graphic accents, sharp editing and expressive performance keep the story energetic while allowing the product message to remain clear. Min-Chen Lin’s timing and reactions bring warmth to the miniature world, balancing bold art direction with an approachable human presence. The finished film presents fast migraine relief through a distinctive visual idea that is playful, polished and easy to remember.
PRODUCTION CREDITS
Client: pfizer 輝瑞藥廠
Agency: McCann Health
Featuring: 林明禎
Production House: Full Booking Ltd
Director: Taolam
Producer: Ting@Full Booking Ltd
Assistant Director: 何笑
DP: Sze Long
Gaffer: Tim
Art Director: GK
Stylist: 0B
Production Manager: Raymond
Make up: Ide
Hair: Dave
Post Production: Uncle
Producer: Sandy
Offline Editor: Sing
Online Editor: Jason
Colorist: 全
Audio Mixing: 聰
BEHIND THE SCENES
Behind-the-scenes moments from the filming of the Nurtec ODT “One Take to Stop Migraine” online campaign, featuring Min-Chen Lin. The images capture the creative process behind the Japanese CM–inspired visual style, showcasing the blue miniature city set, playful performances, and the collaborative effort that brought the concept of fast-acting headache relief to life.
Using multiple doubles for MinChen to coordinate complex blocking and visual effects. 
Plan B Film director coordinating with celebrity MinChen on a light blue studio set. 
Min Chen and the production team reviewing the storyboard on the light blue studio set. 
Director discussing performance details with Min Chen for a precise emotional delivery. 
Production team reviewing RED camera's close-up shots of MinChen on a 4K field monitor. 
Engineered a wide shot to establish a graphically precise opening shot.
Behind-the-scenes photos from the Nurtec ODT “One Take to Stop Migraine” online campaign, capturing on-set moments, miniature set details, and the creative production process.
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