Nurtec|One Take to Stop Migraine Online Campaign Video| ft. Min Chen
BRAND
Nurtec
TYPE
Online Video
CATEGORY
Health
LAUNCH DATE
16 September 2024
OVERVIEW
Plan B Film Production presents the Nurtec ODT campaign featuring Min-Chen Lin, built around the tagline “Headache Relief in One Take.” Styled with a distinctive Japanese CM sensibility, the commercial transforms a handcrafted miniature city into a bold, eye-catching blue world filled with charm, rhythm, and instant visual impact.
Set within this playful urban landscape, the film turns the idea of migraine relief into a fast-moving and memorable on-screen experience. The miniature setting, together with Min-Chen Lin’s expressive presence, gives the commercial a fresh and imaginative tone that feels both entertaining and easy to connect with.
Sharp editing, dynamic motion cues, stylized framing, and graphic accents work together to keep the energy high while maintaining message clarity. Every scene moves with confidence and momentum, allowing the product benefit to come through in a way that feels visually striking, immediate, and engaging.
Min-Chen Lin’s timing, expressions, and movement bring warmth and personality to the film, helping balance the stylized world with a sense of relatability. The result is a commercial that feels playful, polished, and memorable from start to finish.
Plan B Film Production contributed to the project through production execution and post-production, helping bring the campaign to screen with refined visual consistency and polished finishing. The final film delivers a vibrant and distinctive viewing experience while presenting the idea of fast migraine relief in a fresh and compelling way.
CREDIT LIST
Client: pfizer 輝瑞藥廠
Agency: McCann Health
Featuring: 林明禎
Production House: Full Booking Ltd
Director: Taolam
Producer: Ting@Full Booking Ltd
Assistant Director: 何笑
DP: Sze Long
Gaffer: Tim
Art Director: GK
Stylist: 0B
Production Manager: Raymond
Make up: Ide
Hair: Dave
Post Production: Uncle
Producer: Sandy
Offline Editor: Sing
Online Editor: Jason
Colorist: 全
Audio Mixing: 聰
BEHIND THE SCENES
Behind-the-scenes moments from the filming of the Nurtec ODT “One Take to Stop Migraine” online campaign, featuring Min-Chen Lin. The images capture the creative process behind the Japanese CM–inspired visual style, showcasing the blue miniature city set, playful performances, and the collaborative effort that brought the concept of fast-acting headache relief to life.
Behind-the-scenes photos from the Nurtec ODT “One Take to Stop Migraine” online campaign, capturing on-set moments, miniature set details, and the creative production process.
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