Oronine|Power TVC Campaign
BRAND
Oronine
TYPE
TV Commercial
CATEGORY
Health
LAUNCH DATE
8 August 2022
OVERVIEW
Plan B Film Production is excited to present the Oronine Power TVC, a lively and colorful commercial that transforms everyday skincare into a playful heroic adventure. Set against a vibrant, comic-style environment, the film introduces a family of characters dressed in bold, hero-themed outfits—each representing a unique energy and personality within the household.
The creative direction leans heavily into comic book visual language: exaggerated poses, dynamic frames, pop-art graphics, and punchy transitions bring the world of Oronine to life. These elements give the film a spirited, youthful tone while clearly highlighting the cream’s effectiveness on common skin issues.
As different skin concerns appear throughout the story, each hero-family member steps in with their signature style, using the “power” of Oronine Cream to resolve the problem quickly and confidently. The playful choreography and expressive acting reinforce the product’s role as a reliable household essential—always ready to restore comfort and protection.
A vibrant color palette, clean studio backdrop, and energetic pacing help create a unified visual identity that feels modern and engaging. The balance of humor, character performance, and product clarity ensures that the message is both memorable and easy to understand.
From concept to final execution, the TVC embraces a fun, imaginative approach to skincare communication—bringing Oronine’s trusted benefits to audiences through warmth, creativity, and comic-style storytelling.
CREDIT LIST
Client: Oronine 娥羅納英
Agency: Hakuhodo Inc.
Production House: PlanBfilmhk
Director: Tao Lam, Manlam
Producer: Inma Yip
DOP: Sze Long
Art Director: GK Lam
Stylist: 0B PM: Tommy
Post Production: Uncle Post
BEHIND THE SCENES
Behind-the-scenes moments from the production of the Oronine Power TVC, capturing on-set performances, hero-style character interactions, and the comic-inspired visual direction. The images highlight the energetic filming atmosphere and showcase how playful storytelling and dynamic production came together to bring the “power” of Oronine Cream to life.
Behind-the-scenes photos from the Oronine Power TVC, showcasing comic-inspired visuals, on-set performances, and the energetic production process.
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